StartUp Colleges

Bangalore, Karnataka, India

• Improved Customer Experience: A pivotal initiative in early FY24 focused on overall customer experience, which has proven highly effective. This initiative has demonstrated the impact of delivering a superior experience with high-quality products. The outcomes included increased customer retention, higher referral rates, greater course completion, and significantly improved learning outcomes.
• Enhanced Marketing Metrics: At an organizational level, the emphasis was on fostering organic growth, developing a more powerful learner "shopping" experience, and reducing customer acquisition costs. To complement this, the company strengthened its performance marketing strategy by refining campaign targeting to match each course's target learner persona better and enhancing website content, design and overall user experience. These initiatives have yielded better outcomes, resulting in a two-fold increase in return on ad spend (ROAS).
• Strengthened Product-Market Fit: The company's strategic emphasis on high-demand products within key growth markets has effectively addressed professionals' evolving skill enhancement needs. Simplilearn has significantly increased course enrollment by prioritizing top-performing products and programs that are essential across diverse markets and bolstered its market position. This growth has been further propelled by focusing on three lucrative avenues: The group’s university partnerships, bootcamps, and certification training programs, each presenting substantial expansion opportunities. The company is well-equipped to capitalize on current trends and drive future success through this refined product-market mix.
• Focused Approach Towards Scaling Commercial Training Solutions: The commercial business at Simplilearn has consistently served as a vital growth pillar. With enterprises increasingly focused on digitization and a robust demand for skilled professionals, FY24 has marked an exciting phase for the commercial business. India's GCCs and IT services companies have shown keen interest in its new hire onboarding programs, primarily in AI/ML, data, and cloud technologies. The company has further intensified its efforts in the commercial segment, particularly in the US, by forging strategic partnerships with leading platforms and collaborating with major government bodies in the EMEA region. Today, Simplilearn is effectively tapping into a lucrative market for sustained growth through tailored training solutions.